Here is a broadcaster how-to guide that you might find useful
BH2 Generating revenue for your farmer program.docx (57.6 KB)
Here are some FRI resources on knowing your audience:
Gathering regular feedback from your audience.docx (78.2 KB)
How to conduct a focus group.docx (49.7 KB)
How to establish and manage successful radio listening groups.docx (67.6 KB)