We are still in Week 2. We acknowledge the contributions. Please remember the discussion is on this platform and WhatsApp is just complementing.
We see a lot of activity on whatsapp than we do here. Our resource person @DenisLindo will input soon.
Today on Whatsapp:
Calvin Jilala Shara Media: Don’t forget advertisers are the audience as well!but as it’s for many traditional media, our contents should be original, inclusive, factual and news worth(well packaged). With an inception of social media our audience are no longer passive, they are knowledgeable, they easily communicate to one another in a blink of an eyebrow; in other words we need to research whichever program/topic we wanna air. The organization & Presentation of the program is also paramount. Then, when you talk of the issue of revenue, it is the primary target for almost all radio stations with an exemption of a few religious and community radio stations. However, even the so called ’ community radio stations financed by either a group of people or financiers whose agenda can be to fulfill their needs. Hence, content, packaging,presentation, is equal to huge audience therefore luring advertisers to sponsor, buy spots and by so doing we create revenues.
Sarah Mawerere UBC: Good morning colleagues in the platform. How do we become outstanding- I mean our radio stations in a competitive broadcast industry. Uganda has 225 radio stations that are on air & operational! More are yet to begin. The listeners just tune from radio to radio. How do we get hold of them & turn them into money? Bearing in mind that listeners can’t b held on our station throughout.
Jovine Johansen Radio Maisha: Duh, very interesting. Waiting to hear respondents from Uganda, may be they can witness how do they compete each other. In remembrance that the radio market is very limited.
Christian Maduka Ray Power Fm: Competition will mean doing same thing better than others. That may be very difficult. The way out is to begin to do something different better by carving a niche. Identify a particular audience with a particular need and begin to direct your energy to serving only that group or audience. In Nigeria we have Sports Radio doing only sports. You can have a Radio Station doing only traditional music and traditional issues or Country Music Radio etc. With 225 Radio Stations you cannot make it unless you are different. You can also be Farm, Farmers’ or Agriculture Radio
Jovine Johansen Radio Maisha: You ar on point Christian. My station we are doing health issues, that way the vision of the owner but its also the way ability of doing something different.
Calvin Jilala Shara Media: The Ugandan case is not an exemption one, it is the current phenomenon which media houses have to rethink afresh. In this new media age, our audience have developed a migratory behavior such that they will go almost anywhere in search of the kind of intertainment experiences of their choice. Hence, competition is’nt only amongst that # of Radio stations is also with the social media. With an availability of social media, hence citizen journalists, audiences are stimulated to seek out new information and interact among dispersed media contents. I agree with other members whom observed that a though research has to be done to know what the audience needs, then give them what they need and not what you think they need. Having said that therefore, the issue of convergence is inescapable, b’se it is the only way for every important story to told, every brand to get sold, and every audience can be courts across multiple media platforms. It is a cultural shift. Hence, Radio should build, blogs, be online and on other media outlets to compete for media economies instead of trying to get them back into the old relationship where we used to tell them what to listen.
Ngwenya Denis: Looking at the Zimbabwean situation, there are 4 state owned radio stations, two commercial ( that have a nationwide coverage ) then there are 8 local commercial ones based in different regions. The government controlled the narrative for too long as a result most people resorted to social media in order to get a balanced coverage for certain issues. Whilst the commercial radios do manage to make profit somehow, it is difficult to gauge the type of listeners hip for the different stations because at times almost all of them broadcast the same thing. The audience has no say on what they want to hear.
Stella Elias Ngenje Standard Radio: Back to you Mukyala,every business needs profit’s but not easily to get that profit’s without putting much efforts to our media,especially creating the best programs content to attracts our customs including listeners, watchers and business man… You can’t gain more profit’s if you produce useless programs.