You can email me Gladson then I will upload
Hajji Abu,
Thank you for this question on predictability of the station. This means in a nutshell;
- The Station being on Air 24-7 for wut daysâŠwithout getting offâŠwhen u time in BBC I get thisâŠI feel they are predictable.
*The presenter being there as I expect themâŠ24-7 for 365 days!..no excuse!..still the BBC example plays here. I could add on the CBS -88.8 FM âŠwhen Abby missesâŠthe stand in is Patrico whose voice is so near in tone to AbbyâsâŠthat makes the program sound uniform all through but meets my expectations and predictions. As Hajji Kawenja, except when you went to Mecca, I have never heard you miss a show. Even when you have flu!..thatâs re predictability am talking about.Thanks!
- Getting to know our audience on KapitalF 929 has been through questionaires, sending broadcast messages on whatsapp, call back programmes live on air and our social mediahandles @kapital929
2.There is a relationship between these two. On social media, especially google, there are already yardsticks collated to show you the calibre of readers, audience, their ages, gender, location and more. So yes, when you do research, you know your audience and what they like, and this helps you know they are the dedicated people. - Their choices of songs, needs, contacts of certain guests featured on air, especially in the particular subject matter they seek.
4.Most times i feature staff of the agriculture department in the government talking about policies or funds/grants available for start ups.
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I will be looking forward to this, please let me know if it is available
thank you @DenisLindo for that explanation and a living one for that matter for someone like me whom you had also left at sea but now I get the idea behind it even though, not being personal, but the 'predictability you talked about giving examples of the absence of Abbey and you get Patriko sitting in for him because they have almost similar voices, I want to differ from you by telling you that the faithful fan/listener who is expecting Meddie Nsereko and instead hears Abbey, s/he will start by saying âa aah aah! Where is Meddie today?â and that alone will make him/her tune in to some other station unless what that âsit inâ has is a very attractive and catchy topic to discuss. Kudos. Abrupt changes of presenters should be avoided as much as possible.
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Program content and formart has a value to farmers since they like to involve in and be part of the programming in other words farmers tends to own the program.
We hosted farmers at low level, they love the initiative, it was interesting, sharing experience
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@victorasumani Thank you victor, I wish you had elaborated more on the the means of communication that you could use in this case.
I like the idea of holding community dialogues to know and understand the audience, recently held a discussion with a women farmer group for the farming program after this yearâs womenâs day and it was an insightful program⊠i am considering holding a community dialogue if i can get hold of resources.
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Dear Colleagues and facilitators,
Week 2: Questions where really enriching and powerful as I discovered at the time I popped-into this section of the e-discussion.
1. My top suggestions for getting to know my audience is best done through either ways:
a. A telephone call-out exercise.
b. Create an effective call-in program.
c. Gathering regular feedback from my audience.
d. Visiting communities and public places such as schools, markets, public tops etc.
2. Is there a relationship between knowing my audience and how many regular or dedicated listeners we have? Please explain.
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YES, there a relationship between knowing our audience and how many regular or dedicated listeners we have?
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Explanation: Listeners are usually surveyed by professionally-run research companies and organizations. Radio stations with properly installed and programmed apps often receive a report which ranks audience in order of popularity. The report includes statistical information about how many listeners specific radio programs at the station has, how many people have sampled the station, how long they listened to it, etc. The number of listeners is based on estimates, but they are generally accurate because they are extrapolated from the research that was done to survey various members of the audience in a given city or local community.
3. What information about my audience helps me attract potential advertisers or program sponsors?
a. Economic crisis
b. Health and politics
c. Gender empowerment
d. Democracy & Governance
e. Agricultural extension outreach programmes
In summary, turning my listenership into money would require basic ICT skills:
A mobile payment systems setup for my listener to get more involved. The goal to achieve this depends on the design of the program the radio station will put up for farmers to profit as beneficiaries of the program.
Fellow Broadcasters here is what could come out for Week 2.
Thanks,
Mikepac715
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Turning your listenership into money should be for every ones dream on the TV station or radio station where he or she works. And it can be done through music, adverts, Dj mentions among others. In this way, the listener may develop a feeling.
THANKS FRIENDS
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In Week 2: Knowing your audience - how can you turn your listenership into money?
For a Radio Station, the Listeners and other stakeholders (e.g. advertisers) âCo-Ownâ the non- legal stake in the radio station business. In this case, the Radio Station is a vehicle through which their needs are met. Noteworthy though, the Statutory Owners must endeavor to keep the âowner sâ in (b) & © above happy for the business to survive.
Before the Radio Station begins, a proposed âPre-Startâ audience âResearch should be done through the Market Viability confirmation process. This should determine if both the radio station and the planned programming are viable or, that there is a need for them. If there is a go-ahead to launch the radio station based on the findings of such a research, then most likely 50% of the road leading to get to the audience shall have been covered.
From the âproposed pre-start audience researchâ appropriate programs should be designed to meet the Audience/Listenership needs. Here we look at content per program and any other program specifics that should at play.
We then hire and train the appropriate staff to run the program content at the designate time and format. We hire and at times fire but most importantly should be, to keep each of our staff motivated for the job.
Being a community Radio Station, you need a highly motivated set of program and other staff in order to survive. These guys greatly determine your success. So the question is; how motivated are the presenters and other staff? âŠâŠHow suitable and practical is your manpower planning process?
When the programs begin running, your staff and audience will undergo a number of dynamics up to the point where it should be possible for the radio station to âownâ the listenership and audience. The danger lies in the reverse when the presenters own the listenership. When such a presenter moves stations, a sizeable part of the listenership/audience may follow such a presenter. Many stations struggle with this scenario and the better approach should be that, the station remains aware and takes care of this eventuality in the event that it happens.
The listeners are sovereign. They have the power to switch you On/Off. Bad and poor programming will cause a station listenership exit and a possible total listenership migration. Itâs therefore in the interest of the station to handle these powerful listeners with a great deal of care and respect. This will earn a station loyalty. Listeners want respect, relevance, station predictability and orderliness, resourcefulness and appropriate program content enabled by excellent delivery by drivers called presenters. Taken care ofâŠthe listenership should grow and grow! This is potential for money!