We are still looking at the learning areas posted from Week 2.
@obolo had this question:
This is what the subject specialists had to say:
-Whenever possible, do a visit to their farms and record their voices (experience and opinions).
-Broadcast on radio asking listeners to write their opinions on paper and send it to you via fellow villagers travelling by bus/vehicle (this applies to areas where there is regular transport between where the letter writers live and the town where your station is) (Susuma Susuma, Radio and Training Officer, Tanzania, Farm Radio International)
You can always ask people to use the old fashioned mail. In Ethiopia, before mobile phone penetration in rural areas was high, the BBC asked listeners to mail in their questions, comments and content ideas for a weekly program about teenage sexual health. Every week they received hundreds of handwritten letters. Everyone received a reply – an autographed postcard with a picture of the producers and presenters and a message of thanks. (David Mowbray, Senior Consultant, Strategic Opportunities, Communications, Training and Standards, Farm Radio International)
Visits and mail are important in this situation. Also, phone outs. Have a community meeting. That is better than a phone-in show! (Doug Ward, Chair, Farm Radio International)
For poor resource areas that do not have access to ICTs, our experts shared the following suggestions:
Do a community visit…if you can’t afford the cost try to get their opinion through post or delivered by bus. Posting here can be a challenge as most rural areas don’t have such service. But people can still be travelling between the rural areas and town. So establish a system where you can collect letters from the bus office. (Susuma Susuma, Radio and Training Officer, Tanzania, Farm Radio International)
You can still use mobile phones to put callers on the air live and with two phones you can still do beep2vote polls. While there is no software to keep track and you have to note missed calls by hand (and eliminate duplicates) you can still gather good feedback from the audience. (David Mowbray, Senior Consultant, Strategic Opportunities, Communications, Training and Standards, Farm Radio International)
Visiting the communities help. Also the host needs to research, research, research. If you can bring up a reference of small comment that relates to a specific community that goes a long way to establishing a connection. (Jill Dempsey/Metro Morning/CBC Radio Toronto)
As part of an interactive radio program you could set up a phone line for listeners to call in and either vote on a topic or be part of a phone-in program to share opinions or ask questions. Unfortunately, this often means that most of the callers who will participate are only men. For a variety of reasons women usually have less access to phones and credits. In order to get a balance of views and questions from both men and women some stations have organized a dedicated line just for women. This way, when they are taking calls for questions or opinions they can alternate from one line to the next. The women’s line should only used by women and so it will require that you filter out the men who try that line. Politely tell them that they need to call the other number to be heard and perhaps even suggest that they encourage the women in their lives to call in and join the conversation. (Sylvie Harrison, Radio Craft Development Team Lead, Farm Radio International)
Remember that the simple cell phone is the fundamental ICT. phone out on one and put the phone to your mic to get the response to air. (Doug Ward, Chair, Farm Radio International)
Even the most basic mobiles can send texts. Encourage listeners to use WhatsApp or any other free texting service to send messages to the station. And then make sure they are read and dealt with on air! (Douglas Rushton, veteran print and broadcast journalist)