Week Two: Knowing your audience

I am kind of inquisitive about the broadcast of information about safe abortion at midnight or after, does the information reach your target audience while achieving the targeted numbers?

Using Organization personnel as replacement presenters seems a good idea but you may have to consider the mindset change in the community which is of course gradual and is for long term.

Hello Brenda

This wasn’t done by our broadcasting station but one national broadcasting station.

I believe it just a matter of playing the cards right.

Because abortion issues are very sensitive in our country

Hello @Yondab

Thank you for sharing information about your station target audience.

Please do not miss out on earning a certificate, make sure you contribute on Weeks 3 and 4 and comment on other fellow participants posts.

Rashid Muzungyo from Kapchorwa Trinity Radio(KTR) based in Kapchorwa District in Eastern Uganda.
Week Two contribution
1.We handle our listeners with alit of respect basing on their contribution in the of revenue and listeners/ consumers of programmes run by our station.KTr serves people of different age groups(children and adults), religions (christians-anglicans, Catholics, pentecostals including Muslims ), geographical locations, political affiliations, women and men, youth and elderly.
2. KTR is a Christian founded radio station that is owned by the Presbyterian church in Uganda. It was in 2007 established by American Christian brothers Pete Anderson and Ydney Anderson. The station was given back to Uganda based church as a gift.
3.We gather information on sensitive issues in our lisener communities through interviews, focused group discussions, surveys, studio based phone in programmes among others.
4. Our editorial policy allows tackling sensitive issues based on evidence and respect for all based on Generally Acceptable Journalistic principles. There are topics that are not promoted by KTR that including adverts on alcohol,. activities related to witch craft ,bisexual, gay and transgender relations .
Thank you and wish you fruitful discussion s.

Thank you Banda. Our stations do have editorial policies but coverage is also dictated by the choice of the editor and perceptions of the people.