My experiences of effective collaboration between stakeholders and broadcasters for farmer programs
Collaboration is having relationships with stakeholders. Therefore effective collaboration could be ensuring that collaborators’ or organizations’ concerns have to be important for the station, its listeners, and the community-at-large.
In collaboration our stations could promote community events, produce news reports or public announcements about the collaborating organization. In so doing, we normally help to reach listeners with high quality and developmental programs and reporting. We were also sponsored sometimes to go to field to gather content for the farmer programs.
We could promote good farming practices like climate smart agriculture and promoted their seeds and their other farm implements.
Example of challenges I have faced in collaborating
First of all, i came to know that in such collaborations, the partners tend to over shadow the programs and do a lot of their commercial sales. So we comprised the program.
Second, is when we promoted expensive seeds and farm implements of some organization we were collaborating with on promoting Climate Smart Agriculture Technology. Most of the farmers in the target areas could not afford the cost for them and we were saying in the messages to the farmers that they were cheap and yet high yielding. Sorry I will not mention the company here.
Third, you will forgive me about this because it is not related to farming, here we face challenges of the many traditional healers, herbalists who are collaborating with especially our local radio clusters/channels. They teach about witchcraft and how it can make people rich and get lack, and yet a big number of the listeners are not interested in the quack traditional practices as they say! These are collaborating in promoting herbal medicine and yet many of the traditional healers are quacks. So we are in a dilemma of money verses good broadcasting, they are injecting in a lot of money to these stations and the presenters that do such programs.