Week 3 continues. It is all about how your farmer program generates revenue and also about ideas you might have. If you have not contributed yet, please do so. Also comment on other participants’ posts.
This is what is going on - on whatapp:
Christian Maduka Ray Power Fm: Because of stiff competition in the broadcast industry especially in a digitized era like now, radio program producers must diversity revenue source. In Programme design, they must move away from original convention of making radio contents into 15, 30 and 60 minutes. Some contents that may attract revenue may be the short and crispy ones made into 2, 3, 4 or 5 minutes or even more. Again radio contents are now consumed in varied media and platforms such as GSM phones, palmtops, laptops and desktops. We must diversify the contents to suit varied platforms so that sponsors will choose the platform that best meet their need. For instance a sponsor may prefer to sponsor streamed edition of Farmers Radio than the podcast version. The greatest challenge is that Station owners are not willing to fund marketing activities for Farmers Radio. Again most Farmers Radio producers are not trained and retrained as often as should be to enable them catch up with the trend of time. Every Radio Station must do extra work now to survive otherwise everyone will be doing same thing and nothing happens. Cheers
Immaculate Leenat: " In Programme design, they must move away from original convention of making radio contents into 15, 30 and 60 minutes. Some contents that may attract revenue may be the short and crispy ones made into 2, 3, 4 or 5 minutes or even more." @Christian Maduka Ray Power Fm kindly explain that part further, I don’t get it.
Christian Maduka Ray Power Fm: On radio conventional duration of programmes comes in 15, 30 no and 60 minutes. Making them in smaller durations may be another way to raise revenue in a diverse way
Jovine Johansen Radio Maisha: Am with you on this point. Nowadays advertisers desire to advertise with those sort sections, due to limited budget on radio & TV
Immaculate Leenat: Still confused. So does it mean the longer the period of the program, the higher the possibility that advertisers won’t patronise it and vice versa?.. I’m still trying to get it well😒
Jovine Johansen Radio Maisha: Yes you have said well, normally the longer the period, the higher the budget, because you medio experts always count the total number of spots and mentioning times price=total costs of ads. So to if the program has five minutes hope two mentioning +1 spot=total costs which ll not be too huge.
Jovine Johansen Radio Maisha: So many advertisers prefer minimal budget that ll allow them to advertise with different platform. Meaning that with fixed budget a company can advertise with radio+TV+ Sponsored social network ads.
Christian Maduka Ray Power Fm: We are talking about diversifying revenue, we are thinking of ways to do so.
Sarah Mawerere UBC: Mmm…Christian u really have strong points. I like yo input esp on the digital era. However, radio broadcasting will still remain traditional since farmers are put at the center of a farmer prog& are key yet they cant use digital hitech equip! Actually they matter a lot in a farmer prog! Anyway’, since we are on revenue generation, May b the sponsors can like live streaming of radio progs- call them podcasts. But even donors or sponsors have to b told well ahead that it’s a farmer program & farmers are key in this. More light on this pliz from colleagues here on this?
Immaculate Leenat: @Jovine Johansen Radio Maisha @Christian Maduka Ray Power Fm … I must say a big thank you for the enlightenment… I get the point clearly now. Actually over here, if you aren’t within the marketing department you can’t understand these tactics easily. But with your help, I’m getting this tactic for the first time.
Rehema Ndarige UBC: Grace, MTN and other communication organisation are potential sponsors of our farmers programs just find a way of showing them that your listeners use their services to call while participating in the program. Now that we use them for the internet also. Try your luck and good luck!
Jaspher Okello Shine Fm: Good morning team, MTN to Sponsor farmers program, i have not heard of may be big inputs dealers who care about giving back to the Community, and expanding their base in the Community. However it can work during Farm expos
Odongo Wendo Boniface Shine Fm: Haaahaa Members good morning! I cannot believe maybe MTN works better for people in Central Uganda but here in Northern Uganda MTN do not sponsor farmers program even if you write proposal no response is made over that. Their sponsorship is more in commercial radios not community radiosstrong text