Week 3: What are the best sources of revenue and how to diversify revenue?
Below are my contributions to the questions asked for Week 3 question or topic.
- What sources of revenue does your farmer program currently rely on?
Currently, my/our farmer programme/s does not / do not have a diversity of sources of revenue!
The only revenue we are depending on is the field interview and recording facilitation from our station. We normally write proposals and submit them to Finance and Administration Manager (FAM) who endorses and we are given the facilitation to go to the field to conduct interviews, record and or gather content. But this does not happen all the time that we submit proposals. When there is no money, we are not facilitated.
- Are there other ways you think you can generate revenue for your farmer program? Please explain.
Yes, there are other ways I can generate revenue for the farmer programme.
What I can say is; we are enlightened here in this eDiscussion on generating revenue for the programmes. So I have been encouraged to look for sources of revenue that can sustain the farmer programme that i do and through which I can get better content that can attract sponsors or advertisers.
However, below are some of the ways that I think I can use to generate revenue for the farmer programme.
• I can make an announcement that can air in the farmer programme and even other programmes; inviting NGOs, farmer groups and local governments to be part of the programme and have a stake in it. I can make a public announcement with nice and convincing promos for this. I can give contacts on which they can reach us to participate in the programme, after which they will be convinced to sponsor it.
• I can generate proposals as another way which I can submit to various organizations like One Acre Fund-an international organization that is supporting farmers in Eastern Uganda; I can submit a proposal to the many Agro- processing companies that support farmers and buy produce from the farmers they support and I can submit proposals to The National Agriculture Advisory Services (NAADS) Operation Wealth Creation that distributes the government farm inputs to the farmers in Uganda.
They normally use some remote radio stations to inform the farmers about the new seeds and in-puts they are to give in a season. Moreover, my station also covers those areas. I think I can approach them too.
• I can approach some industries/factories and other companies within the coverage of our radio station with proposals requesting them to contribute financially towards the purchase of things like T-shirts, caps and seedling companies can be approached to give coffee seedlings, fruit seedlings and banana suckers that we can take to some selected places or districts and give them out to the listeners who are farmers or audience as a way of motivating them to continue being part of our station. We take part and promote the station.
• In the same way; I can approach the industries that make water tanks, those with expertise to empower or train farmers on how to dig their own sources of water or water harvesting. This will help being that water is very essential in production and particularly in farming activities and yet scarce and needed to produce throughout the year!
Then we shall promote such companies which people can develop liking and like our station and remain listening. These companies can even sponsor us for our farmer programme.
• I can also encourage the audience or listeners to contribute to the programme and even collaborate with some groups that can mobilize others for this noble cause of contributing and sustaining the farmer programme with good content.
- What challenges do you face trying to generate revenue?
The following challenges have hindered my station and me personally to generate revenue.
• Too much competition from the many radio stations that are everywhere and yet the sponsors and advertisers normally want those remote and community based radio stations than the national stations like ours.
• The radio station being intermittent! For at least a bigger part of the decade, the radio is not reliable! The radio goes off any time because of the archaic transmitters and masts. The radio being that it lacks a financial muscle; it cannot maintain itself throughout. So it waits for government’s intervention, which government- takes time to allocate money to such. So the sponsors or advertisers cannot rely on a station that is always on-off. It has happened and we are told so.
• Inadequate or no facilitation for longer periods to enable the team in-charge of the farmer programmes to go to the field to interview and collect content for the progarmme. With no good content, the radio cannot be bought or no airtime can be sponsored! And it has happened to us frequently, so we have missed revenue.
• The nature of the radio station: My radio is government, so people associate it with the current ruling government which some people have developed a dislike! You find that even government ministries and departments have developed a dislike of the station!
• The traditional way of broadcasting is a very big challenge to me. The thinking/mind-set is that government has to give financial support which is not there. Even when it comes, it is inadequate and cannot solve all problems. It is just in the recent past that the station has also positioned itself to attract consistent sponsors or advertisers. But they are very few and pay little money.
Lastly, with this kind of training/discussion on Generating Revenue for our Framer Programmes, I will start off seriously and believe me; I will get sponsorship among the many diversified sources.
I wish you all fruitful deliberations.