Here’s what’s up on WhatsApp…
Odongo Wendo Boniface Shine Fm: Haaahaa Members good morning! I cannot believe maybe MTN works better for people in Central Uganda but here in Northern Uganda MTN do not sponsor farmers program even if you write proposal no response is made over that. Their sponsorship is more in commercial radios not community radios
Immaculate Leenat: @Odongo Wendo Boniface Shine Fm then something should be wrong somewhere… Change your style😁
Jaspher Okello Shine Fm: Be serious, Telecom companies are just like government, less supportive to agriculture…
Immaculate Leenat: I stand to be corrected but I think if your farmer program happens to be one of the flagship programs of the station they may do
Jaspher Okello Shine Fm: No need for correction, you could elaborate more on how you specifically managed to bring them on board
Jaspher Okello Shine Fm: Uganda’s case is a bit unique
Immaculate Leenat: Honestly I haven’t had any personal experience… What happened was that MTN really sponsored some flagship programs in my airwaves but not for farmer program despite the fact that it had heavy listenership. But that was because the program was solely sponsored by one NGO or the other(this is to say it was a project).
Odongo Wendo Boniface Shine Fm: Imma we are very unique here in Northern Uganda so don’t even make comparison
Immaculate Leenat: Unique as in … Can u explain that further please
Jaspher Okello Shine Fm: Ok, what i can say is that if may be the likes of MTN, Airtel for our case value importance of rural farmers, then they could come on board, but they look for crowd mostly in urban areas
Immaculate Leenat: But I think is due to the bad patronage of their services resulting from the poor network over there. I still stand to be corrected
Odongo Wendo Boniface Shine Fm: Their network is very strong here in Oyam District where we operate from and being the only network with clear signal. We have ever tried but no response. What do we know
Jaspher Okello Shine Fm: I would not say it is due to that, they are the Telecom giants, reaching every part of the country,
Odongo Wendo Boniface Shine Fm: True that Jasper! Are there any other network apart from MTN
Sarah Mawerere UBC: But colleagues & our dear facilitators, there is an important issue I read in the resources sent by Denis & Busi in the main Barza discussion-that know your stations’ advertising policies. For instance; here at our station we hear some person wanted his program to b sponsored by some religious sect that had controversial doctrines. And it was a gender & rural dev’t prog. The station manager declined for fear that we can’t have such sponsors! It surprised me that some radio station in some area in Uganda accepted the offer of the sponsorship! & the sponsors picked on the weekly political program of this station. That it is the best prog & time they wanted. I heard the progs running on that radio station! When I inquired from a staff of the radio, he said we can’t refuse money. So back to our farmer prog: what could b the suitable sources of revenue? Can a farmer program b sponsored by a religious sect or it requires organisations & companies that can suit farming?
Jaspher Okello Shine Fm: That is a great question, nice angle, it would be attractive and more appealing if the organization is related to farming or agribusiness
Immaculate Leenat: Warming up to respond to this:point_up_2:t2:. I don’t think there is any problem … If the organisation recognizes the contribution/impact of the program on the target audience and therefore wishes to sponsor for the continuation of the program why not. In as much as it doesn’t conflict with that station’s policies, it’s good to go with. Remember some of these happen due to demand. We also have to remember that we are not supposed to feed the audience with “what we want” rather “what they want” though that is relative. For my station in particular, it wasn’t only farmers enjoying the program. I can tell you that those outside our cycle did, and infact it enticed non-farmers to start to do a little of farming. How? cos we were basically farming on the radio which they could easily follow and replicate practically on the field. It’s rather unfortunate that some groups came around to sponsor but couldn’t at that moment. In the meantime, I think one way we can generate revenue for our farmer program is to build a network comprising all the stakeholders on the value chain to get connected with one another. A radio market slot can be open to them to advertise. from experience, I can say even the smallholder farmers will patronise. Branded Sourvenirs (using the name of the farmer program, pictures of farmers from the various communities you interact with, etc) can be designed for sale, which you may even carry along whenever you are going to the field. To some extent, we use money to get money or? I’ll be right back.
Jovine Johansen Radio Maisha: Sure. We all need money. We are not concentrate on where those money from but a we meet the requirements without contravene the Station values, policies & objectives.
Christian Maduka Ray Power Fm: We cannot produce radio contents that are against our station’s policy. It’s given that ever before we establish a new station that we have thought about the character of that station. It’s the character of our station that determines the kind of contents we create. “By their fruits you shall know them”. It’s same as deciding what we want to do before we think about how to make money from it.
Jovine Johansen Radio Maisha: Am agreeing that our first observation is Station policies. But to some cases we get some dilemmas on what to pick between money or policies.
Am doing administration job to my station, my station its core values is health advocacy.
We made a great discussion on who to advertise with & we said all advertisers & sponsors who are contrary to health are not our customer. In among was Alcohol companies but in health treatment they advise some people suffering with runatic heart desease to use Whine.
There are some Whine which is alcohol. So to hear Bear producers they can not be our source of income but Whine producers are our customers.
I have said its better to pick some to be your customer in a blueprint but not convinced to dig inside deep where those money from.
Sarah Mawerere UBC: Hahahaha. Good to hear this…hahaha
Sarah Mawerere UBC: Sweet colleagues more jokes & other stuff are posted here than the real issues for which the whatsapp group was created. What do we do?
Jaspher Okello Shine Fm: Make jokes which can generate revenue
Christian Maduka Ray Power Fm: On second thought, Farmers and agricultural jokes and skits can be another genre of contents that can yield revenue either as stand alone or segment of a programme on radio. Joke your way into money for your station.
Immaculate Leenat: I can relate to this… From experience
Jaspher Okello Shine Fm: Now you have brought @Immaculate Leenat back to life
Immaculate Leenat: We had a segment on our program where we asked for some very traditional meals made of cowpea… It was really fun. Then men wouldn’t spare us with jokes on this and contributed to the fun aspect of it… We had request from the people to do more research on the meals and tease their minds. If not for the fact that our program couldn’t take anymore sponsorship we would have had at least others coming to support it.
Odongo Wendo Boniface Shine Fm: For us here we only have presenters who are farmers, you present what you know
Immaculate Leenat: There was a time when the callers asked to see in action on the farm relating it to the saying that " action speaks louder than words"… I was ready to take up the challenge and surprise everyone. I never had prior knowledge to the good farming practices but I came to learn everything from being part of the farmer program production team. Particularly from field trips and regular interaction with the resource persons
Christian Maduka Ray Power Fm: Even African proverbs that are farm and agriculturally related can be incorporated into Farmers’ Radio. What do you guys think. After all when rain fall in the morning breakfast is done twice.
Odongo Wendo Boniface Shine Fm: By the way members we could do it practically when meeting farmers. This encourages them to share experiences
Jaspher Okello Shine Fm: Don’t talk about practical, they will give you huge portion to demonstrate,
Christian Maduka Ray Power Fm: What is good for the geese is good for the gander
Immaculate Leenat: @Christian Maduka Ray Power Fm kindly explain this " when rain fall in the morning breakfast is done twice."
Christian Maduka Ray Power Fm: It is a proverb. If a proverb is explained it will mean that dowry paid on your mother’s head is for nothing.
Odongo Wendo Boniface Shine Fm: And when the laborer is praised, his cutlass begins to cut more keenly
Christian Maduka Ray Power Fm: Because of Imma, I will explain the proverb. The meaning is related to the idea that if music bit change, the dance step changes.
+27 72 254 8109: Hmm…interesting but i would like to know how can all this help stations generate revenue, unless i missed it
Immaculate Leenat: @Busi N we are kind of trying out this
+27 72 254 8109: Ok and where will those be sold? Do you mean farmers will be encouraged to support those jokes and skits?
Immaculate Leenat: The more attractive the idea and it’s influence on listenership, potential sponsors may be influenced. My view though!
+27 72 254 8109: My question is, I understand the content development part, the funny money…it works on print…there is a guy who stand by the traffic light with leaflets titled funny jokes for your money- You buy the jokes cheaper and read for laughs - better than just someone begging for money. So my question is, how do we sell the jokes on radio?
Christian Maduka Ray Power Fm: Comic skits will only draw more ear lobes to Farmers’ radio as to attract more interested sponsors. Farmers Radio discuss mostly serious farm topics. Anything that can make more people to tune in to Farmers’ Radio is welcome
Jaspher Okello Shine Fm: So that they get attached to the Radio, they are also indirect marketeers, they can refer…
Odongo Wendo Boniface Shine Fm: The jokes can be sold depending on the creativity and the message in the joke e.g we have the evening show which is full of jokes for people to call in and contribute making the station have more listeners and after it calls for any organization to sponsor the show
Christian Maduka Ray Power Fm: Listeners are not paid to listen to our contents. So in thinking about alternative revenue sources for our contents, we must as well think about alternative possibilities for producing contents.
Petronillah Simwenyi: We do have a program what annoys you most when farming. Listeners love the segment. Whenever I visit in their farms they greet me ’ PS what annoy us is too much rain, or lack of fertilizer or lack of market. This segment cuts across all ages.
Emmanuel Asamoah Radio 1: I think we can’t take anything away from the fact that some people will tune off if we are to playful on air. What I believe in is a show with the voice pop (have the farmers view on the issue). Play their views on the subject, get the expert to fine tune their practice. This makes it participatory. Then allow them to engage with the expert again by allowing them to call on to the show.
A show can start with an African proverb and also ask the caller to start their comments or questions with an African proverb. Dynamism on a show is good. Always been innovative
Jaspher Okello Shine Fm: That is a better line, however, human beings are funny, they are attracted to the less important thing first, then the rest follow
Emmanuel Asamoah Radio 1: We should also consider where we want to go. We will also like to attract the young to go into Agric. We can’t continue to do the old things and still attract the youth. We can’t still continue to do the old things and still attract the educated people with the money to go into Agric. It’s complex, it needs a multi approach
Jaspher Okello Shine Fm: The mixed approach yes, some of us grew up while told to study and get a job, told to live issues of farming to the uneducated, thus living some with a bias when it comes to agriculture, some one like ‘me’ some where would not attach great values to agriculture, hopefully they are some where, with organization with potential to support Farm program, how can you go about with such a scenario,
+27 72 254 8109: I can relate to this. Here, some students have no option of choosing agriculture as a subject as some schools do not have agriculture teachers.
Farming in most of our areas is not considered as a way of life. Those who farm anything do so in their small gardens instead of the land that they used for such. If we talk about farmers, in SA it is just a smaller group compared to the population. People depend more on buying from the markets
Christian Maduka Ray Power Fm: We cannot give away creative ways to create good contents for whatever reasons. In Nigeria, an FM station in Lagos called Eko ti wan ti wan Radio Lagos has diversified into many things like Packeted Water. They use their radio to advertise it. Farmers’ Radio people let us think.
Jaspher Okello Shine Fm: It is only a small population feeding the cities, when it comes to our curriculum, agriculture is optional, some schools end up not teaching.