Here is my contribution to the questions in week 4
- Does all collaboration between radio broadcasters and stakeholders require funding? Why? Or why not?
I will begin by saying no, not all collaboration require funding though to some extent collaboration require funding as per my explanation below.
Why all collaboration does not require funding;
a) We need each other or one another in collaboration where we each benefit from it as per the agreement. This may not necessarily require money between us in order to benefit from each other or render a service to each other. Take an example; in a swap deal of Pepsi company that makes for us free T-shirts for our radio staff in return for a promotion of the Pepsi company without monies exchanging hands, this kind of collaboration does not have actual money given to our radio or the broadcasters that promote the Pepsi company.
b) A number of times broadcasters may lack some facilities say cellphones with advanced features to broadcast some agriculture information to the rural farmer group/s that would listen in to the information in a group. When a cellphone company collaborates with a radio station and gives the handsets to a number of broadcasters who do the farming programs to communicate with the rural group at the same time when the cellphone/s are given to the group/s to listen to the programs, when on the other hand the broadcasters promote a product from the telecom company, that is collaboration that does not necessarily require money.
Then, why to some extent, collaboration require funding;
a) At times, though you started as collaborators without funding, as time goes by, you will find yourselves stretching beyond what you can not provide for a collaborator. It may be a service of non-funding material giving, but at some stage this requires some financial facilitation that you can not have for a service, then this requires request for funding with such explanations. So you may discuss with the collaborator.
b) At times it also happens that in that collaboration you may not involve funding for the broadcasters, and the partners may involve some commercial adverts where they may earn much to the expense of the broadcasters, then funding element may come in. Also when there is breach of contract and one party benefits more at the expense of other when the other incurs a lot of costs.
In summary therefore, in order to benefit from our collaborations, we need not to look at money or funding in order to collaborate and benefit from each other’s service. However, collaborations may require funding. The underlying issues are spelling out terms clearly from the start.
- How can collaboration between radio broadcasters and stakeholders be sustainable? Please provide examples of long-lasting collaboration you’ve been involved in related to radio programs.
By sticking to the agreed terms in the collaboration or the arrangement so that one party does not lose out on that collaboration. Here you sustain each other or one another well. The long- lasting example of collaboration is at our station where for a very long time of about ten years, Pepsi cola company gives us Christmas gifts that we even give to some selected ardent listeners every year, and we normally advertise their products for a specific period of time not exceeding about…four months.
b) Also, we maintain relationships by not deviating as agreed. Sorry this one is related to the answer above; that when we advertise Pepsi for that period, we do not again advertise their rival company Coca-cola during that specific time. But if it so happens that coca-cola is like …sponsoring an event say a tournament, then we make them talk to agree how best we can fit in each other.
That is my submission.
All the best.