In my opinion, Interactive Radio is making listeners or target audiences not only feel part of radio programming but get actively involved in the programs. This is a re-enaction of the everyday conversation we have with family and friends just that in this case there are standards and ethics.
This is done by making available platforms through which listeners can contribute to the program. These platforms include Phone-ins, Text messages, Social media (Facebook, WhatsApp, IMO, Tango, etc) and in some cases Vox Pops.
Vox Pops are used when your target audience or listeners do not have access to the internet and getting into the program via telephone is difficult. In this case, you go to the field and ask a section of them (public) to contribute by asking them about the topic you intend to treat.
I am the host of a relationship talk show '143 KASA' on OTEC FM 102.9MHz in Kumasi - Ghana and I have made available almost all the platforms I talked about in paragraph 2. If the topic up for discussion is LOVE, I go about and ask people what they think about it. I begin my program by playing the responses I had before the resource person comes in to explain. During the program, I announce a number where all text messages and other forms of messages can be sent to. The program has a Facebook and Instagram fan pages. Time is also allotted for phone-ins.
All these are done to make the listener feel important and be an integral part of the program.