Welcome to the Generating Revenue e-Discussion. My name is Busi Ngcebetsha, I am the moderator for this e-discussion. I am a South African working as a consultant for community media projects. I have experience in working for a community radio as a volunteer at first when the community radio station I worked for started in 1996. I also worked for an NGO that trained community media on different aspects.
This discussion is about generating revenue to support a regular farmer program. This is a 4-week discussion and each week we will have specific topics that we will be concentrating on.
In the first week, you will need to introduce yourself and take part in the icebreaker activity, see below for more information.
In week 2, we will focus on knowing your audience and see how you can turn your listenership into money.
In week 3, we will concentrate on what are the best sources of revenue for a radio station, and particularly for a farmer program, and how to diversify revenue.
In week 4, the final week, we will look at how you can use social media to raise funds for your program or station.
These 4 weeks are a chance for us all to learn from each other. I would also like to introduce our resource person for this e-discussion Denis Lindo @DenisLindo . He will tell us more about himself shortly.
Your task for this week:
Click on the “reply” button and introduce yourself. Your introduction should include your name, where you are from, the name of your radio station, and your role at the radio station. Then as an icebreaker tell us about the strangest or funniest advert your station has aired. If you can’t think of any examples from your station you can tell us about adverts you’ve heard on other stations.
If there are other topics you would like to discuss you can visit the Cafe and make a post there.