My experiences and ideas on the questions asked for this week
a) What social media do you use for your radio program, or at your station and why?
At my station, the popular social media used is Facebook. Because it is used for sending messages to many people on the network, for writing to individuals using messenger and most listeners just like it and got used to it.
b) In your experience which social media is most effective for interacting with your audience? Facebook is effective as compared to the rest.
c) Do you see a link between using social media and generating revenue for your radio program? Please explain?
Yes, i see a link for reasons explained here below:
First, social media is very good and is used widely to advertise my program. By doing this, i attract people who can interest themselves in the programme and can sponsor it.
Second, i can post a variety of things like; short audio pieces, pictures while in studio with guests and i advertise the next episode of the programme. All these hook a cross-sectional audience or people who can pick interest in the programme and can sponsor or give any kind of support that can assist to run the programme, sustain the programme or support the radio station.
They can give all kinds of sponsors, adverts or any form of revenue or financial opportunity.
Third, social media can advertise or sell my programme to those who may not be in the reach of it, but have the will to support the programme by contributing money to it. For instance, Ugandans in the diaspora, though are far, but they are willing to support the cause or the programme to benefit the people back home or their country.
d) How have you seen social media used to generate revenue for a radio program? (This could be at your station or another station).
Sorry, it is not a radio programme but TV (Star TV in Uganda): For sure, i have been watching a TV programme here in Uganda where the presenter uses Facebook and other social media platforms, i think… whatApp, and she organizes birthday parties, anniversaries and other social events. What she does; she advertises the programme on the social media platforms, and it is very popular now. She connects to the social media networks who request her to organize events on their behalf for their people. They send her money and she organizes the events.
She at times gives surprise gifts to people they tell her to surprise…and so many other social events that she does through the social networks.
I am told, she is not a full staff member but she is able to sustain the progarmme on air, pay the crue that assists her and to pay for the airtime through such social media contributions, support, sponsorships and adverts. She is really doing very well and has gained fame here in Uganda because of the innovations and uniqueness of her programme.
e) What is one question about generating revenue for your program that you would like to ask people participating in this e-Discussion?
This is my question i am asking in this eDiscussion: What could one tell an organization, company or social networks when looking for a sponsor for a farmer programme?
I wish you all fruitful deliberations and a fruitful week.
Sarah Mawerere (smawerere).