These are my contributions for week 4
What social media do you use for your radio program, or at your station and why?
At Mama Fm, we use face book and whatsapp. Face book and whatsapp are the commonly known social media platforms in Uganda.
In your experience, which social media is most effective for interacting with your audience?
Whatsapp has turned out to be more effective because most of our audience at Mama Fm prefer using voice notes than sending texts, so it is easy for them to record a voice note and share their views in the program. We play the voice notes on air as the program goes on and listeners get to hear their views. However, we make it a point to respond to every listener that has sent in a voice note or message.
Do you see a link between using social media and generating revenue for your radio program? Please explain.
Yes! The link is there because I believe if a radio program has a huge and “interactive” following on social media, the number of followers can be used to look for sponsorship.
Secondly, potential advertisers can easily identify the program through social media platforms like face book, and they will look for you for a partnership. We have observed in this e-discussion that advertisers are looking for numbers and interactive programs, so since we have small area coverage as community radios, we can effectively use social media and widen our coverage, be able to convince advertisers that we have what it takes to promote their products and get a share of those funds.
What is one question about generating revenue for your program that you would like to ask people participating in this e-Discussion?
How best can I package a topic on social media to get as many responses as possible?
Mama Fm, Uganda