I am glad to present my contributions onto this educative platform.
Now, What social media do you use for your radio program, or at your station and why?
I use Face book for my radio programs because the listeners prefer them to others and because they are cheap when compared to other phone apps. I share regular communication through Kilimo Bora where listeners post educative and informative information which others share and appreciate. The other social media that I use happens to be a whatspp group which the listener prefer as they send their recorded voices which I play back in the program.
But, a majority of listeners are still using the analog - calling into the program and at times sending sms which is the phone short messages.
I also have a fans club whats up group which we use for our advancement as farmers and listeners. They even managed to form a cooperative society where they assist each other to finance their businesses/farming.
b) In your experience which social media is most effective for interacting with your audience?
Facebook is more effective when you compare it to others because even the simplest phones have a provision for internet and most listeners have access to face book and now a days given the competition telecom service providers have come up with a system of selling their airtime, internet data and SMS in bundles so people happen to have these almost every time on their phone.
c) Do you see a link between using social media and generating revenue for your radio program? Please explain.
There is a big link between social media and generating revenue and the better a station is at using social media, the more likely it will be at and my audience will respond positively to pledge drives and contributions that will attract Advertisers.
I can make sure that I have social media accounts of the audience which has lots of interactions with my listeners which will eventually attract advertisers, that is, organizations and businesses to advertise with you.
Secondary, social media can be used as a channel through which I can directly fundraise and or sell physical products as broadcasting advertising packages. I will carry out a resaerch, find out what my audience’s physical preferences are and have things like T-shirts, Mugs, window sticker and pens all branded with the station logo and I put them on my Facebook page, I will defenately attract a lot of likes and advertisers will see the numbers and will willing offer to advertiser in my program. The items will also be sold to willing buyers - the audience.
Now apart from having the online network, I will encourage them to interact physically by hosting networking events where members will be encouraged to connect with each other that is through “Fans Club”. After considering carefully the kind of products which might be popular with my particular audience like T-shirts, Mugs, window stickers and pens well branded with the station logo, I can put these on my Facebook page and definitely I will have followers who will like the page, even if they may not buy the products but a potential advertiser will see the number of likes and consider adverting with my program thus increasing revenue.
Later on the audiences will find ways of buying the branded items and this will fetch revenue too.
This one is for stations which can do fundraising freely without any constraints.
“Inform your audience of your budget both on social media and those on air. Mention a fee required and then request them to contribute. Those on social media can make their pledges and give them a telephone number where they can deposit their donations but a clear system of accounting for the money should be in place and transparency should be observed whereby an acknowledgement note is sent immediately the donation reaches the station. These are the ones I referred to previously in my posts as the” friends" of a station and I categorized them as:
“Youth Friends”, “Family Friends”, Elderly etc whose donations come in to generate more revenue. Technically this is known as “Crowdfunding”.
Members we can use Social media to generate revenue by them acting as another channel through which we can talk to and sell to our audiences and there by helping to attract advertisers.
e) What is one question about generating revenue for your program that you would like to ask people participating in this e-Discussion?
My question to the e-Disscussion team about generating revenue is :- "What approach can one use to educate a lay person about marketing/looking for sponsors/advertisers for radio/farmers programs?