My name is Clement Shema. I am a Malawian by nationality, living in Lilongwe, Malawi. I am currently not working with a radio station, rather am working with Farm Radio Trust, an organization that is working with different radio stations. At Farm Radio Trust, I work as Radio Programming Specialist.
In my role at Farm Radio Trust for about 10 years, I have worked with national public and private broadcasting stations, regional and community radio stations. I have had an opportunity of training broadcasters in agricultural and other development programming targeting a wide range of audience by location and age.
One of the funny adverts I heard on radio was to do with two friends who went to watch a soccer much. One of them jumped in jubilation and his friend was wondering why the excitement. The jubilating friend responded that their team had scored. The other person bursted into jubilation celebrating the goal mentioning the name of the team that had scored but at this point the other team (opposing) was almost scoring. At this point his friend was surprised that he did not do that immediately after their team had scored. He asked his friend why, and he explained that he had problems with his eyes. His friend gave him Vitamin A Orange Maize. Boom! He jumped in jubilation that he could see clearly.
This was funny to me because the impact was instant which is not true. I felt it was more like a magic or a miracle, too much and too short a space for maize to have on a human being instantly.