As we come close to the end of these great 4-weeks sharing ideas, I have had an opportunity to listen and observe great content from many of your submissions on the issues we had on the floor or platform. At times one would wish that the opportunity went on….but each beginning would have an end at some point in time.
Back at the reflection of 4-weeks. We had a great Ice breaker and dived into “Knowing your Audience” and explored “Best sources of revenue……looking deeply into the question of diversification” and lastly got into “Social Media” ….further exploring the potential for revenue generation from this growing technology.
It’s clear that in our discussions we concentrated most of our submissions focusing on the station, the program, the listener and the sponsor/advertiser.
For the Station, some of the issues bordered on station predictability and being on air consistently.
About the Program, some of the key issues bordered on content and delivery, research and relevance of the program.
The listeners; this is what we all targeted our discussions to aiming at attracting them and hoped that with them in our possession, we would get the advertiser/sponsor in our media houses.
Little did we focus on the “cook” (Presenter) that makes this possible. For without this “cook” very little can be achieved.
Many stations have made tremendous amounts of money besides the traditional sources of money solely from the caliber of the presenter that they have. It might be common knowledge but let’s briefly focus on what would make a presenter make more money for the station.
If a presenter had any of the following, such a presenter would attract the great listenership even for a farmers’ program.
Great Strengths such as; Dependability, Reliability, Trustworthiness, and Predictability. These strengths move mountains of listenership that turns into loyalty.
Lessening of Weaknesses Such as; Taking Listeners for Granted and not being forgetful of required resources on air or even constantly remembering listeners voices and names.
Taking an opportunity to entrench into the listener’s personality, drawing listeners closer since they trust and depend on this presenter for all their information needs. The Presenter needs to evolve into “an encyclopedia” of sorts in a very simplified way. Making the listeners long and wish to tap into his /her wealth of resourcefulness. This situation puts the listener at the point of vulnerability for the advertiser/sponsor to tap into.
The presenter exercising Great Talent- A talent would set everyone aside and a step apart from another person. This also applies to Presenters… they are not an exception!
Being talented here means applying what God has given you in away that no one else can!. Imagine a presenter who has or is;
• A great memory for past and current
• Eloquent in core and more other languages
• Great at mobilization and marketing skills
• Good at Public Speaking
• Logical in all approaches
• Resourceful to the core
• Creative and is a
- This Presenter MUST Guard against challenges of fame and publicity as well steer away from PRIDE…for Pride comes before a fall!
Friends, I believe this presenter would cause about 50% of listenership loyal to his /her program but also cause the advertisers to specifically scramble for his /her program……How I wish that program were a farmers’ program.