Dear colleagues in the platform,
Sorry for sharing late about Interactive Radio! Here below is my submission.
1.My understanding of what interactive radio is:
In simple terms, interaction or to be interactive is a- two-way traffic in which say; the Presenter, Reporter or interviewer talks and gives time to the listener or interviewee to respond or to share. In other words, the parties involved each have time to contribute or talk and give time to listen to the other. Therefore, Interactive Radio is that kind of Radio programme that involves both the Presenter/Interviewer and the listener/audience. Both parties mentioned here take part in a Radio programme and discuss together issues as put forward by the organizer of the programme, or say the Presenter or Host or Interviewer. They both share and give time to listen to each other. By doing so, they make the programme interactive, but also enjoyable!
If a programme is not interactive, it tends to bore the audience! But if interactive, then the people feel they are part of it and share what they know about the subject matter as they listen too through the guidance of the host. But i would also share by saying that a good interactive radio or radio programme has to have both women and men represented. This is so because men tend to dominate say in an agriculture programme by sharing what they feel is good practice or produce or farm inputs are better for them. If women are not given chance, then theirs which is mainly food for family, vegetables and other farming practices that are gender friendly may not be given space. In Uganda for example, men dominate the airwaves in case an opportunity for calling in a programme is given. So women should be considered to share mostly what they feel is better for them since they are the ones concerned mostly with food production to feed their families, to cook nutritious foods and what best if for the family in terms of food and vegetables . So both sexes give it the best to an interactive radio programme.
- An example of a radio program that is interactive - This is a Radio Programme called Tukyeese presented by one of my colleagues at Uganda Broadcasting Corporation (UBC) Radio. Tukyeese is going up to morning....It is presented on one of the local Radio channels of UBC Radio called UBC Butebo. It is done in a local language called Lusoga. It is presented from Midnight to 6a.m- Monday to Friday. It is segmented with music, greetings and topical issues on gender and development, family life education.
The Presenter of this programme has two telephone lines in studio-one line is called on by only men and the second one is only for women. He says he wants to have both men and women interact and share equally in the programme. That most women do not have chance to call in especially when still very busy with house chores. Also that the line may be jammed with a lot of male callers making women not to go through. So since the programme airs late after work, both men and women participate equally and discuss real issues pertaining to Gender and development and other family related issues. Now that famine has been tabled of recent in this programme-famine being an issue in Uganda today, women shared with men and the Presenter and you could hear they both suggested points that are of benefit. So this is the kind of programme i share here.