Sorry for the late engagement. I read most of the comments on interactive radio. It's such an interactive discussion by itself. The thought and experiences forwarded by participants could be an input for the programs we produce. Interactive radio is an approach in which both radio program team and the audience interact on the contents of the programs. As communication is a two way traffic, interactive radio is also a communicative approach that fosters the audience participation on various topics. The producers in turn will have an opportunity to understand different perspectives that comes in via phone, email and social media platforms.
Our own radio programs in Ethiopia has an experience of interactive radio practices. For instance, we have Interactive voice response (IVR) which creates interaction with the audience. This is a two way communication process. The producers ask question of the week and the audiences send their response from their mobile phone and vise versa. The audience feedback could also be received through IVR. The producers play the audience voices back on radio on the next week program. That makes the audience to shift the role from being passive listener to be active participants. Thus, interactive radio programs significantly contributed to develop trustworthy relationship between the producers and the audience.